Further thoughts on Singular

After my recent post on Singular a few people suggested that Illumina could drop their prices to push Singular out of the market. This is of course true. The Singular approach is similar to Illumina’s and they likely have a similar COGS. This could result in a race to the bottom with both Illumina and Singular having to reduce their margins. Given that Illumina have much deeper pockets, they could potentially push Singular out of the market.

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