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Really interesting analysis Nava, in the context of this year (2024) being the 'breakout' year for them (and PacBio) reaching over some $210M and $200M in sales apiece. Yet similar stories between both ONT and PACB...

A lot of time (founded in 2005, MinION in 2015), money (how much cash did it burn before becoming a public company?) and effort (lots of effort) only to come up with a 169M GBP sales for 2023 while the investors expected 177M GBP. That's only 5% short, however you always want to surprise to the up-side, which Illumina became somewhat famous for doing. PACB also disappointed.

It's a game of setting expectations and then beating them, which is really hard to do.

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